MaxNutri Inc. sells cookies and nutrition bars. The marketers at MaxNutri Inc. are trying to come up with new and attractive packaging designs for its cookies. In this scenario, MaxNutri Inc. is working on its _____.

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MaxNutri Inc. is working on its product strategy by focusing on the packaging design for its cookies, with the goal of making them more attractive to consumers. Purchase strategy pertains to how a company acquires the materials needed for production. Distribution strategy pertains to how a company gets its products to its customers. Advertising strategy pertains to how a company promotes its products to potential customers.