The marketers at Gemini Inc. have prepared a marketing plan for the company's air conditioners. The managers at Gemini have outlined several activities for their subordinates based on this marketing plan. The employees are required to finish these activities within a month. The managers have also allocated a budget for each activity. In the context of marketing planning, which of the following concepts is illustrated in the scenario?

Question

Quizplus · Accepted Answer

The scenario illustrates the concept of implementation, which refers to the process of executing the marketing plan and achieving the objectives set by the managers. The managers have allocated budgets and tasked their subordinates with completing activities within a specific time frame to implement the marketing plan.

The Marketers at Gemini Inc