Apcon Mobiles Inc. is a popular cell phone manufacturing company. To acquire new customers, it decides to launch its own SIM cards in highly competitive new markets. According to Ansoff's strategic opportunity matrix, which of the following is true of Apcon Mobiles Inc.?

Question

Quizplus · Accepted Answer

According to Ansoff's strategic opportunity matrix, entering new markets is categorized as a risky strategy. Therefore, with Apcon Mobiles Inc. launching its own SIM cards in highly competitive new markets, it is likely to be a risky move. Therefore, option A is the correct answer. Option B (product development) focuses on introducing new products to an existing market. Option C (market penetration) aims to increase market share in an existing market. Option D (new market development) is a strategy where a company enters new markets with existing products.