Jove Inc. is a chocolate manufacturer in the city of Lumberne. While most of the companies in the market produce not more than three basic varieties of chocolates, Jove Inc. sells over 20 different varieties of flavored chocolates. Other companies are almost out of business because they are unable to replicate Jove's collection. This gives Jove an edge over the other chocolate makers in Lumberne. This is an example of _____.
A) a divestment
B) market penetration
C) a sustainable competitive advantage
D) diversification
Correct Answer:
Verified
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