Marketers at Libra Electronics Inc. are developing promotional strategies to increase product sales. They want to promote the company's products among the public. In this case, which of the following is an effective promotional strategy that the marketers can follow to improve product/brand awareness among the public?
A)They can limit the products' availability to a few retail stores in the city.
B)They can raise the prices of the products to signify high quality.
C)They can reduce frills or options from the products.
D)They can print pamphlets that elaborate the products' features.

Question

Quizplus · Accepted Answer

Printing pamphlets that elaborate the products' features can help increase product/brand awareness among the public. This is because it provides detailed information about the products and can help customers make informed purchase decisions. Limiting availability, raising prices, or reducing options from the products may not be effective promotional strategies as they can deter customers from buying the products.