A business firm is collaborating with a nonprofit organization in an initiative to provide public relations training to working professionals throughout a country. Twenty percent of the fee that the working professionals would pay is given to the nonprofit organization. The money is then used by the nonprofit organization to fund the training program. This scenario illustrates _____.
A)relationship marketing
B)effect-related marketing
C)cause-related marketing
D)green marketing

Question

Quizplus · Accepted Answer

This scenario illustrates cause-related marketing, as the business firm is collaborating with the nonprofit organization to promote a social cause (public relations training) and donating a portion of the fee to the organization to fund the cause.

A Business Firm Is Collaborating with a Nonprofit Organization in an Initiative