Laelle Corp., a technological firm, promotes its products through various social media platforms. Which of the following statements is most likely to be true about Laelle Corp.?
A)Laelle Corp.is can use the social media platforms only as a one-way communication, similar to network television.
B)Laelle Corp.is able to create conversations with its customers and establishes meaningful connections.
C)Laelle Corp. has reduced its reach by promoting its products via social media platforms.
D)The platforms display content generated by Laelle Corp. but not its customers.

Question

Quizplus · Accepted Answer

Laelle Corp. is able to create conversations with its customers and establishes meaningful connections through social media platforms. Unlike network television, social media allows for two-way communication, which means Laelle Corp. can engage with its customers and respond to their queries and concerns. Moreover, social media has a wider reach and provides an opportunity to engage with a diverse audience. Therefore, Laelle Corp. is likely to benefit from promoting its products through social media. Options A, C, and D are untrue.