Fresnas Cuisine, a restaurant chain, recently introduced fast food on its menu. This action was taken because management recognizes that their customers are predominantly young people. This scenario illustrates how _____ influence marketing decisions.

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Demographic factors such as age, gender, income, and education level can influence marketing decisions. In this case, the management of Fresnas Cuisine recognized that their customers are predominantly young people, and therefore introduced fast food to their menu to cater to their preferences. Thus, this decision was based on a demographic factor.

Fresnas Cuisine, a Restaurant Chain, Recently Introduced Fast Food on Its