Which of the following statements is true of baby boomers?
A)The youngest baby boomers were around 34 years old in 2013.
B)They lay emphasis on price and quality while making purchase decisions.
C)They prefer to be addressed as senior, elderly, or aged.
D)They are a small market with minimal spending power.

Question

Quizplus · Accepted Answer

Baby boomers, born between 1946 and 1964, are known for valuing price and quality in their purchase decisions. They are a large market with significant spending power and generally do not prefer being labeled as senior, elderly, or aged.

Which of the Following Statements Is True of Baby Boomers