Which of the following statements is true of a target market?
A)Environmental scanning is performed by firms in order to prevent changes in a target market.
B)Unlike uncontrollable variables, controllable variables do not affect a target market.
C)Uncontrollable elements continually evolve and create changes in a target market.
D)Managers can control the external environment that molds and reshapes a target market.

Question

Quizplus · Accepted Answer

Uncontrollable elements, such as competition, technology, and socio-cultural factors, can cause changes in a target market. These factors are external to the firm and cannot be controlled. Therefore, firms need to continually scan the environment to identify changes and adapt their marketing strategies accordingly. Options A, B, and D are incorrect as they do not accurately describe the nature of a target market or the external environment that affects it.

Which of the Following Statements Is True of a Target