Products that appeal to mothers have evolved since mothers are no longer homogeneous like before. Instead, there are traditional, blended, and nontraditional moms. Which of the following factors that affect consumer buying decisions is responsible for this change?
A)Increased motivation
B)Changes in lifestyle
C)Creation of poverty of time
D)Increased involvement

Question

Quizplus · Accepted Answer

Changes in lifestyle have led to the emergence of different types of mothers, thus affecting the products they buy. The traditional mom may have different priorities and preferences than the nontraditional mom. Blended families may have different dynamics that affect buying decisions. As a result, companies must adapt their marketing strategies to cater to these different lifestyles. The other options, increased motivation, creation of poverty of time, and increased involvement, may also affect buying decisions, but they are not directly responsible for the emergence of new types of mothers.

Products That Appeal to Mothers Have Evolved Since Mothers Are