Marina buys a new pair of shoes from Repop, an online store. She logs in to Repop's Web site and finds that her homepage has been customized to display the status of her latest purchase. Along with that information, other products like socks, jeans, and T-shirts were also displayed as recommendations. In this scenario, Repop is using _____ in order to exert influence over the decision making journey.
A) contextual interaction
B) proactive personalization
C) journey innovation
D) automation
Correct Answer:
Verified
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