By sending postpurchase letters and giving guarantees on products, marketing managers can help reduce _____.
A)cognitive dissonance
B)internal stimuli
C)selective exposure
D)the want-got gap

Question

Quizplus · Accepted Answer

By sending postpurchase letters and giving guarantees on products, marketing managers can help reduce cognitive dissonance, which is the discomfort or doubt that a consumer might feel after making a purchase and wondering if they made the right choice.

By Sending Postpurchase Letters and Giving Guarantees on Products, Marketing