Which of the following statements is true of relationship marketing?
A) For many suppliers, retaining their current customers has become a secondary focus in relationship marketing.
B) Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs.
C) Loyal customers are less profitable than those who are price sensitive and perceive no difference among brands or suppliers.
D) Relationship marketing has become more important than before because competition has becoming more intense.
Correct Answer:
Verified
Q1: In the context of negotiations, final contracts
Q3: Businesses contract outside providers to perform janitorial,
Q4: Items such as forklifts are more commonly
Q41: Federal,state,and local buying units account for the
Q61: Fluctuating demand is the demand for two
Q84: In a buying center,the decider is the
Q88: Processed materials include capital goods such as
Q95: Which of the following statements is true
Q105: Providing superior service to a firm's most
Q106: Many companies offer ethics training to employees
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents