In a(n) _____ situation, a purchaser wants some change in the original good or service.

Question

Quizplus · Accepted Answer

In a modified rebuy situation, the purchaser wants some change in the original good or service. In a straight rebuy situation, the purchaser simply wants to reorder the same good or service without any changes. In a new buy situation, the purchaser is buying a good or service for the first time. An initiation buy situation occurs when the purchaser identifies a problem or need that can only be solved through a purchase, leading to the purchase of a good or service for the first time. Hence, the best choice would be option D - modified rebuy.

In A(n) _____ Situation, a Purchaser Wants Some Change in the Original