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In the Context of Business Customers, Which of the Following

Question 56

Multiple Choice

In the context of business customers, which of the following statements is true of institutions?


A) They are profit-oriented companies that use purchased goods to incorporate into other products.
B) They are organizations that buy finished goods and resell them for a profit.
C) They are buying units that account for the greatest volume of purchases of any customer category.
D) They are business markets that seek to achieve goals other than the standard business goals of profit.

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