Which of the following statements is a difference between buyers in consumer markets and buyers in business markets?
A) Buyers in consumer markets tend to be insensitive to price, while buyers in business markets are very particular about price.
B) Buyers in consumer markets generate less stable demand trends, while buyers in business markets generate more stable demand trends.
C) Buyers in consumer markets approach purchasing more informally, while buyers in business markets approach purchasing more formally.
D) Buyers in consumer markets involve more people in a single purchase decision, while buyers in business markets involve less people in a single purchase decision.
Correct Answer:
Verified
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