Which of the following statements is true of business markets?

Question

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In business markets, one customer can account for a huge volume of purchases. Business customers tend to buy in larger quantities, and there are fewer customers overall compared to consumer markets. This means that a single customer can make a significant impact on a supplier's revenue. Option A is incorrect because products or services in business markets are not sold for personal consumption, but for use in a company's operations. Option B is incorrect because some goods that are sold in consumer markets, such as office equipment or industrial machinery, are also sold in business markets. Option D is incorrect because relationship marketing is important in building long-term partnerships with business customers.

Which of the Following Statements Is True of Business Markets