Casca Paints Inc., a manufacturer of paints and emulsions, owns a user-friendly Web site. The Web site allows customers to upload pictures of their house and select the colors that best match their expectations. Donnel Designs Inc., an interior decoration firm, enters into a partnership with Casca Paints Inc. As a result, customers can now get a complete interior design solution for their houses. This is an example of a _____.

Question

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This is an example of a strategic alliance as two companies have joined hands to provide complementary services to their customers. Donnel Designs and Casca Paints have formed an alliance to offer a complete interior design solution for their customers, which will enhance their sales and profits.