A firm using a(n)_____ essentially adopts a mass-market philosophy,viewing the market as one big market with no individual segments.
A) undifferentiated targeting strategy
B) niche targeting strategy
C) individual targeting strategy
D) concentrated targeting strategy

Question

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An undifferentiated targeting strategy essentially adopts a mass-market philosophy, viewing the market as one big market with no individual segments.

A Firm Using A(n)_____ Essentially Adopts a Mass-Market Philosophy,viewing the Market