In the context of marketing research projects, which of the following statements is true of secondary data?
A)They result in loss of time and money.
B)They give detailed information that enables a researcher to assess quality.
C)They refer to information collected for the first time.
D)They suggest research methods needed for solving a problem.

Question

Quizplus · Accepted Answer

Secondary data can provide insights and suggest research methods needed for solving a problem, as they are pre-existing data collected for other purposes but can be useful in the current research context.

In the Context of Marketing Research Projects, Which of the Following