The marketing managers of Havtol Inc., a food products company, created a dedicated software system to receive customers' feedback on the company's latest products. The customers who log into the company's networking site will be directed to a page where they have to answer a questionnaire. The managers can query the server at any time and collect the data required. In this scenario, Havtol Inc. is most likely using a(n) _____.

Question

Quizplus · Accepted Answer

The dedicated software system created by Havtol Inc. is intended for customers to provide feedback via a questionnaire accessed through the company's networking site. This describes a web survey system, which allows companies to collect data from online surveys. Online panel providers recruit individuals to participate in surveys, which is not relevant to this scenario. Web phishing systems are used for malicious purposes and have nothing to do with collecting customer feedback. Online focus groups involve live discussions or chats with participants, which is not described in this scenario.

The Marketing Managers of Havtol Inc