Caroline, the manager of a jewelry store, conducts statewide market research and collects data on customer preferences toward various jewelry items. Based on her findings, she has to create a forecast of the items that customers are most likely to purchase. In this scenario, Caroline will most likely be performing the _____ of marketing research.

Question

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Caroline is using the data she collected to create a forecast of future customer purchasing behavior. This is an example of the predictive role of marketing research, which involves using data to make predictions about future trends and behavior.

Caroline, the Manager of a Jewelry Store, Conducts Statewide Market