Disadvantages of pure online plays include which of the following?
A) Some customers who use the Internet as a source of product and service information still prefer to make their purchases through traditional channels.
B) Customers cannot physically examine, touch, and test products.
C) Knowledge transfer is restricted to codified knowledge, sacrificing the spontaneity and judgment that can result from interactions with skilled sales personnel.
D) The lack of a physical storefront, fixtures, and amenities limits the ability of pure play firms to reinforce a brand image.
E) All of these
Correct Answer:
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