__________ are firms that pursue strategies characterized by inconsistencies and a reactionary response to environmental change.
A) Analyzers
B) Defenders
C) Prospectors
D) Reactors
E) None of these

Question

Quizplus · Accepted Answer

Reactors are firms that lack a coherent strategy or respond only when forced to by environmental pressures. They tend to be inconsistent in their decision-making and are reactive rather than proactive.

__________ Are Firms That Pursue Strategies Characterized by Inconsistencies and a Reactionary