Imitation can help firms "catch-up," but imitation alone is unlikely to give firms a competitive advantage.

Question

Quizplus · Accepted Answer

Imitation may allow firms to replicate successful strategies or products of competitors, but it does not necessarily differentiate them from their competitors or create a sustainable competitive advantage. Other factors such as innovation, branding, customer service, and operational efficiency are necessary for firms to gain a competitive advantage.

Imitation Can Help Firms "Catch-Up," but Imitation Alone Is Unlikely