_______________ can ensnare firms when they become increasingly adept at routines and processes that are no longer appropriate because of changes in their competitive environments.

Question

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A competency trap is a situation where firms become too reliant on their existing competencies and fail to adapt to changes in their competitive environment. This can result in the firm being trapped in their current way of doing things and losing their competitive edge.

_______________ Can Ensnare Firms When They Become Increasingly Adept at Routines