Which of the following statements is true of a customer innovation center?
A)It is an approach to reposition a company's products.
B)It promotes status-conscious advertising among customers.
C)It is a forum for meeting with customers and directly involving them in the innovation process.
D)It is used in the business analysis stage of the new-product development process.

Question

Quizplus · Accepted Answer

A customer innovation center is a facility or forum used by companies to directly involve customers in the innovation process. It allows for face-to-face interaction and collaboration in the development of new products and services. Option A is incorrect because repositioning a company's products does not necessarily involve an innovation center. Option B is incorrect because status-conscious advertising has no association with customer innovation centers. Option D is incorrect because the business analysis stage occurs before the innovation process and not within an innovation center.

Which of the Following Statements Is True of a Customer