Cleanz Inc., a toiletries manufacturing firm, has launched a new range of organic sanitizing wipes. It wants to test its consumers' reactions to this new product in an economical way. Therefore, Cleanz sends out flyers to a few selected members of the target market advertising several of its products along with the new product. Besides this, it also takes the members to a mock shop and monitors their shopping behavior. In this scenario, Cleanz is using _____.

Question

Quizplus · Accepted Answer

Cleanz is conducting a simulated market testing where it is testing the consumers' reactions to the new product in a controlled environment (mock shop) in an economical way. The company is also advertising its products to the selected members of the target market, which is common in simulated market testing. Scanner-based research testing and virtual test marketing are conducted through advanced technology and software, which is not mentioned in the scenario. Traditional test marketing involves launching the product in a limited geographical area for a certain period to test its market potential, which is not the case here.