Each part of a firm's service mix should make a different contribution to achieving its goals.

Question

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Each part of a firm's service mix should be carefully designed and managed to contribute towards achieving its overall goals and objectives. Each element of the service mix should serve a specific purpose to meet the needs of the target customers and help the firm achieve its desired outcomes. For example, pricing strategies should be designed to enhance profitability, while product and service attributes and features should be designed to meet customers' needs and preferences. Thus, each part of the service mix should make a different contribution towards achieving the firm's overall goals.

Each Part of a Firm's Service Mix Should Make a Different