In today's marketplace, customers who expect to receive product configurations and services matched to their unique needs are decreasing in numbers.

Question

Quizplus · Accepted Answer

This statement is incorrect. In fact, customers are increasingly expecting and demanding product configurations and services that are tailored to their specific needs and preferences. This trend is often referred to as mass customization, where companies use technology and data to offer personalized options to their customers.

In Today's Marketplace, Customers Who Expect to Receive Product Configurations