Castle Brew Inc., a leading multinational beverage manufacturing company, coordinates with Waste Yard Inc., a waste management company, to devise a strategy that would help in recycling and reusing beverage bottles. Castle Brew Inc. plans to install hundreds of machines that would recycle empty bottles in many locations and provide rewards to those consumers who participate in the initiative. The company believes that this initiative would help protect the environment. In this scenario, Castle Brew Inc. is practicing _____.

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Castle Brew Inc. is practicing sustainable supply chain management by collaborating with Waste Yard Inc. to create a recycling and reuse initiative for their beverage bottles. By installing recycling machines and incentivizing consumers to participate, the company is taking steps towards a more sustainable supply chain and reducing their environmental impact.