Which of the following is true of nontraditional channels?
A) They increase a brand's coverage in the market.
B) They aid upstream producers in marketing.
C) They lead to competition between distribution channels through cannibalization.
D) They may help differentiate a firm's product from the competition.
Correct Answer:
Verified
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Q121: Unlike multichannel marketing,omnichannel marketing:
A) requires each channel
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