_____ refers to the elements of the composition and appearance of a product that make it desirable.

Question

Quizplus · Accepted Answer

Form utility refers to the physical attributes of a product that make it desirable, such as its design, shape, color, and other aspects of its appearance. This can include things like packaging, branding, and other elements that contribute to the overall perceived value of the product. Time utility refers to the availability of a product when it is needed, while exchange utility refers to the ability of a product to be exchanged for other goods or services. Place utility refers to the convenience and accessibility of a product in a particular location. While these other types of utility are important factors in the overall value of a product, form utility specifically addresses the design and aesthetics that make a product appealing to consumers.

_____ Refers to the Elements of the Composition and Appearance