Which of the following statements is true of customer integration?

Question

Quizplus · Accepted Answer

Customer integration is the process of involving customers in the design, development, and delivery of products and services. It is a competency that helps firms offer value-added offerings to their most valuable customers. By involving customers in the process, firms gain valuable insights into their needs and preferences, allowing them to tailor their offerings accordingly. This helps firms to deliver better customer experiences, leading to increased loyalty and profitability. Therefore, Option A is the correct choice. Option B is incorrect because it describes supplier integration, not customer integration. Option C is incorrect because it describes supply chain collaboration, not customer integration. Option D is incorrect because it describes the technology required for customer integration, but it doesn't fully capture the essence of this process.

Which of the Following Statements Is True of Customer Integration