_____ is a form of distribution aimed at maximum market coverage.

Question

Quizplus · Accepted Answer

Intensive distribution is focused on achieving maximum market coverage by making the product available at as many outlets as possible, such as convenience stores, supermarkets, and online marketplaces. This approach is often used for products with a high demand and low price point, where customers are more likely to purchase the product based on convenience and availability. Narrow distribution, on the other hand, limits the number of outlets for a product to create an exclusive image and enhance its perceived value. Selective distribution involves distributing products through a limited number of outlets that meet specific criteria, such as having a certain level of expertise or success in selling similar products. Exclusive distribution is a form of selective distribution that involves partnering exclusively with one or a few retailers in a specific geographic area to sell a product, typically used for luxury or high-end products.

_____ Is a Form of Distribution Aimed at Maximum Market