Which of the Following Statements Is True of the Demand

Which of the following statements is true of the demand management process?

A) It increases costs as it involves serving multiple types of customers who have variable wants and needs.
B) It can ease pressure on the production process and allow companies to satisfy most of their customers.
C) It focuses on providing a quick positive response to negative customer feedback.
D) It involves creating customer-focused plans of action prior to actual purchases being made.