_____ is a business structure of interdependent organizations that reaches from the point of production to the consumer and facilitates the downstream physical movement of goods through the supply chain.

Question

Quizplus · Accepted Answer

A marketing channel, also known as a distribution channel, refers to the network of interdependent organizations involved in the process of making a product or service available to the end consumer. It includes activities such as sourcing raw materials, manufacturing, wholesaling, retailing, and transportation. The key purpose of a marketing channel is to facilitate the downstream physical movement of goods from the point of production to the end consumer.

_____ Is a Business Structure of Interdependent Organizations That Reaches