The use of mobile devices and social media while browsing, comparison shopping, and making a purchase limits retailers from accessing any useful information about their customers, thereby giving retailers no concrete way to appeal to shoppers.

Question

Quizplus · Accepted Answer

Retailers can access valuable data from mobile devices and social media, such as browsing history, preferences, and purchase behavior, which can be used to tailor marketing strategies and enhance customer engagement.

The Use of Mobile Devices and Social Media While Browsing