To increase its revenue, Sky Airlines, an airline company, decides to promote well-known brands in its in-flight magazine. These brands would pay a fixed price to Sky Airlines to print their promotional messages in the magazine. In the context of the promotional mix, the in-flight magazine is being used for _____.

Question

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The in-flight magazine is being used for advertising, as it is a paid promotion of well-known brands in the magazine.

To Increase Its Revenue, Sky Airlines, an Airline Company, Decides