Threads Inc., an apparel manufacturer, employs personal selling to market goods. Its employees handcraft products that are then marketed by a professional team. In this case, which of the following strategies should be adopted by Threads Inc.?

Question

Quizplus · Accepted Answer

Since Threads Inc. employs personal selling to market their goods, they should make planned presentations to prospective buyers. This strategy would enable them to educate their potential customers about the company's objectives and products, provide personalized attention, and build relationships with customers. Generating large amounts of publicity quickly may not necessarily be effective in personal selling, and refraining from advertising and public relations may limit the reach of the company's message.