Dernz Inc., a food manufacturing company, markets its tomato ketchup globally. As its consumers are well aware of the uses of ketchup, the company does not have to generate product awareness. The company, however, wishes to focus on convincing consumers to buy Dernz's ketchup instead of other brands' ketchup. In this scenario, Dernz Inc. must employ _____.

Question

Quizplus · Accepted Answer

Dernz Inc. needs to employ persuasive promotion as it wants to convince consumers to buy its ketchup over other brands' ketchup. Reminder promotion is used to maintain top-of-mind awareness, informative promotion is used to generate awareness about the product, and connective promotion is used to create and maintain relationships with customers.

Dernz Inc, a Food Manufacturing Company, Markets Its Tomato Ketchup Globally