The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message.
A) BCG matrix
B) IMC model
C) AIDA concept
D) SWOT matrix
Correct Answer:
Verified
Q68: Roar Bros.,a beverage manufacturing firm,recently launched a
Q69: Sales promotion consists of all marketing activities-including
Q70: As organizations do not directly pay for
Q71: _ includes media such as television,magazine,outdoor,radio,or newspaper
Q72: Personal selling,unlike other promotional mix elements,is independent
Q74: Which of the following is a difference
Q75: Owned media is also called content marketing.
Q76: Public relations is an impersonal form of
Q77: Which statement describes an element of sales
Q78: Discuss the elements of the promotional mix
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