Fournott Is a Firm That Designs and Manufactures Women's Apparel

Fournott is a firm that designs and manufactures women's apparel. It sells its merchandise to retailers for them to handle. Given this information, which of the following statements is true of Fournott?

A) Its retailers convince consumers to buy Fournott's products.
B) It uses a pull strategy to sell its merchandise.
C) It uses introductory consumer advertising as part of its strategy.
D) It focuses its promotional efforts on end consumers or opinion leaders.