Which of the following is a similarity between trade sales promotion and consumer sales promotion?
A) Both focus on providing incentives to consumers or wholesalers to make an immediate purchase.
B) Both are directed to members of the marketing channel, such as wholesalers and retailers.
C) Both aim to increase sales by using point-of-purchase display.
D) Both aim to segment a market based on its characteristics.
Correct Answer:
Verified
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