Duski, a very expensive brand of clothing and accessories, promotes its products by appointing famous personalities as its brand ambassador. Given this information, which of the following advertising appeals is used by Duski?

Question

Quizplus · Accepted Answer

Duski is using the advertising appeal of admiration by appointing famous personalities as brand ambassadors. This creates a perception of luxury and exclusivity around the brand, attracting consumers who want to associate with the same level of status as the brand ambassadors.

Duski, a Very Expensive Brand of Clothing and Accessories, Promotes