Mandy's Inc. is a well-known supplier of industrial goods. While selling goods, it provides personalized benefits to each customer. It focuses on developing trust over time instead of one-time sales. This is an example of _____.

Question

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The scenario describes relationship selling, where the focus is on building trust and long-term relationships with customers rather than just making one-time sales. This involves providing personalized benefits to each customer, which helps in building a loyal customer base. Price-based selling, on the other hand, focuses on offering the lowest possible price to attract customers, while discount selling involves offering discounts to clear old inventory. Persuasive selling involves using sales techniques to convince customers to make a purchase.