Fournotts Corp., an electronic equipment manufacturer, collects data about its customers through customer interactions. On the basis of the data, the firm customizes its products and services according to the needs of the appropriate customer segments. This is an example of effective _____.

Question

Quizplus · Accepted Answer

Fournotts Corp. is customizing its products and services according to the needs of the appropriate customer segments, which is an example of effective campaign management. Transaction management refers to the process of managing individual transactions with customers, lead generation refers to the process of identifying potential customers, and lead qualification refers to the process of evaluating potential customers to determine their level of interest and readiness to buy.