Which of the following changes has been brought about in advertising because of the influence of social media?

Question

Quizplus · Accepted Answer

Social media has given the audience more power in the advertising process, as they can control the message by sharing, commenting, and liking content. This means that producers have less control over the medium and the response, as consumers can directly interact with each other and with the producer. The focus has shifted towards creating engaging content that encourages participation from the audience, rather than simply entertaining them.

Which of the Following Changes Has Been Brought About in Advertising