Which of the Following Statements Is True of Social Commerce

Which of the following statements is true of social commerce?

A) Marketers cannot customize their products as per the needs of specific groups of consumers.
B) It relies on user-generated content on websites to assist consumers with purchases.
C) Marketers are often in control of the message, the medium, and the response.
D) It does not offer consumers the scope to make informed decisions on purchases and services.